As the smartphone and tablet market share battle continues to surge ahead, it would be easy to believe that these mobile devices are where the future lies. That is true to an extent, but it is also only part of the story.
As the months and years pass, we will see interaction between devices of all kinds start to grow. The TV will be a smart TV which can communicate and accept content wirelessly from smartphones, tablets, PCs and directly from the Internet / Cloud. Fridges will be able to work out when stocks are running low and order them for delivery from your local supermarket and each room could potentially have a device within it that is connected to multiple other devices in the house. They will all work together and they will need to seamlessly communicate with each other.
When you look at the market position today, there is little doubt that Apple has a big lead in the tablet market and that it is doing rather well in the smartphone and desktop market as well. If the company chooses to build a smart TV, as is rumoured, it will start to build an ecosystem that many will be glad to use. However, and it is a big however-
Apple will need to open up to take advantage of the scenario described in the second paragraph. In houses where ‘every’ device needs to communicate with other devices, the closed nature of the Apple plan could come back to bite the bottom line. Every device will want to talk and people will not be prepared to pay extra for communication features, and this is where Android holds a huge advantage. Huge!
Manufacturers can leverage the advanced software platform and scale it to the device they are creating whether it is a mobile phone or a large TV. This makes it is ideal starting point for connected devices in the home and give Google a huge opportunity in the future. There are no guarantees, and Apple will not sit back and watch the dollars go elsewhere, but what we see now is just the start of a bigger battle for control of the home. And with that battle comes the potential to control what we watch, what we listen to and what we read.
There is a lot of money in content and Google, at the moment, seems well placed to leverage a large proportion of it.